Category Archives: cannabis social equity

How a Brand’s Battle for Freedom Inspired a Mission for Change

Cannabis culture has long been steeped in advocacy. Between fighting for reform, championing environmental causes, and righting the wrongs of the war on drugs, activism is in our roots. History aside, cannabis consumers are also inherently empathic, demonstrating higher levels of moral decision-making versus non-consumers. Additionally, key demographics like Gen Z and millennials are also […]

IndicaOnline Launches Social Equity Program

With a goal to foster inclusivity and diversity in the business, IndicaOnline, a leading point-of-sale (POS) software provider for the cannabis sector, has launched its Social Equity Program. The initiative comes after the government introduced a social equity program to support social equity license holders by offering grants or financial assistance to cover the costs […]