Cannabis Industry, cannabis legalization, cannabis lobbyists, Legislation, new
Cannabis Lobbyists Speak for the Industry
04
Apr
Apr
The biggest challenge facing lobbyists is understanding their audience. On the federal level, Macias challenges cannabis lobbyists to know who in Congress is a “key champion for cannabis.” After they are identified, a lobbyist should familiarize themselves with the individual perspectives of those politicians. That knowledge will assist a lobbyist in adapting their client’s message […]