The biggest challenge facing lobbyists is understanding their audience. On the federal level, Macias challenges cannabis lobbyists to know who in Congress is a “key champion for cannabis.” After they are identified, a lobbyist should familiarize themselves with the individual perspectives of those politicians. That knowledge will assist a lobbyist in adapting their client’s message […]
Category Archives: Cannabis Industry
On Being a Content Creator and Entrepreneur I’m literally having to create a job and a career for myself from scratch. So it’s been a lot of ups and downs, a lot of struggles, a lot of trial and error. Attracting New Followers People wonder, ‘Why do all the big accounts interact with one […]
“I just want to say one word to you, just one word … Plastics!” This is the phrase Mr. McGuire told a young Dustin Hoffman in the 1967 film The Graduate. His sagely advice applied not only to Hoffman, but to an audience that would soon become the plastics companies’ path to billions of dollars of […]
Cannabis stocks have been volatile throughout 2022 and continue into 2023. Two of the industry’s established operators are responding with dramatic restructuring. Akerna Corp. is exiting the cannabis space entirely while Curaleaf Holdings Inc. is closing operations in three states. Akerna, a Denver-based cannabis technology firm, is merging with cryptocurrency mining company Gryphon Digital Mining. The merger […]
Over the weekend a potentially significant report surfaced regarding cannabis legalization in Germany. To quickly recap how we got to where we are now, Germany’s Health Minister Karl Lauterbach presented an adult-use legalization plan to the federal cabinet back in October. Since that time, Lauterbach has lobbied the European Union for its permission to proceed with formally […]
Did you know the IRS is four times more likely to audit a cannabis business than the mainstream? According to Marijuana Business Daily, the IRS uncovered an average tax deficiency of $282,596 over three audited returns for a cannabis business versus $120,301 per 103 audited returns in the mainstream. At a whopping 81% more collectable […]
Cannabis consumption in France is more common than in many other parts of the world, as demonstrated by recent survey data that was collected and analyzed by the French Observatory of Drugs and Addictive Tendencies. In its most recent survey involving adults aged 18 to 64, the French Observatory of Drugs and Addictive Tendencies found that 10.6% […]
As the dust settled on the 2021 federal election in Germany, excitement among cannabis enthusiasts erupted — with good reason. Before the election late last year, members of what would become the governing coalition expressed a desire to legalize cannabis in Germany. Many of them spoke at the International Business Conference in Berlin just weeks before the […]
The target market for dispensaries is already using Netflix, Spotify, Instagram, and Amazon daily and is well-accustomed to tailored purchasing experiences. The same customer buying toothpaste on the Target website is also browsing your dispensary website, but the journey of these purchases couldn’t be more different. Let’s say this customer searches your site for edibles, […]
The Internet of Things rules the world. And while integrated ecosystems are indeed convenient, a failure can create chaos. That is especially true for cannabis retailers. Point-of-sale systems are often the backbone of dispensaries and act as the command center for the suite of tech throughout the business. They do not just process transactions; the […]