Proving people wrong is something he has done successfully now in the cutthroat world of professional football and business. And the way empires rise and fall in the exciting, burgeoning, yet still immature cannabis industry, it’s hard to accurately say whether pro football or starting a cannabis brand takes more mental fortitude.
That may be why the toughest athletes make the best business owners in the crowded cannabis space — both fields are filled with fierce competition.
Building a Legacy Takes Teamwork
Tatupu was one of the NFL’s more underrated, yet effective, linebackers in the mid-2000s. Tatupu earned three straight Pro Bowl nods from 2005-2007 and even earned an All-Pro selection in 2007.
With his exceptional eye for the ball in pass coverage, he was able to pick off passes, force fumbles, and tackle with almost clairvoyant foresight.
His exploits helped propel the Seahawks to a regular playoff team, and although he left in 2010, many analysts would argue he, along with his teammates from the era, laid the groundwork that would ultimately lead to the organization’s first Super Bowl win in 2014.
But according to Tatupu, he was not the biggest or the fastest man on the team. He attributes his career success to mental strength, passion for the game, and the team around him.
“You have to really love what you’re doing,” he said of his NFL career. “The rumblings of ‘he’s not good enough’ go away as you become somewhat successful, so what drives you then is ‘how much do I love the sport?’ It’s about how much I love my brothers that I played ball with — and being a part of something bigger than myself.”
So Does Building a Brand
After discovering CBD for himself, Tatupu began the journey of bringing it to the masses by starting his own cultivation facility. Several years later, in 2019, he co-founded ZoneIn, a CBD brand that offers roll-ons, tinctures, capsules, and powders.
ZoneIn sets itself apart from similar brands by combining immune and energy-boosting ingredients with full-spectrum CBD and other beneficial cannabinoids. The result is a supplement ideal for athletes.
He brought the same philosophy of teamwork and collaboration that aided in his success with the Seahawks to his new company.